Таки справа тоже дизайн, если воспользоваться толковым словарём, другое дело, что дизайн хреновый. 
имя существительное
дизайн
design, styling
конструкция
design, construction, structure, construct, frame, framework
проект
project, draft, projection, design, plan, blueprint
проектирование
design, designing, engineering, planning, projection, graphics
разработка
development, design, working, elaboration, engineering, operation
рисунок
drawing, pattern, figure, picture, illustration, design
узор
pattern, design, tracery, weave
план
plan, outline, schedule, scheme, blueprint, design
расчет
calculation, account, estimation, computation, design, accounting
plan, design, intention, conception, aim, brainchild
view, kind, form, look, appearance, design
sketch, design, outline, draft, study, rough draft
drawing, figure, design, draft, plan, plot
composition, design, contexture
design, aforethought, spirit
goal, purpose, objective, aim, target, design
intention, intent, plan, aim, purpose, design
глагол
проектировать
design, project, plan, engineer, scheme
разрабатывать
develop, design, work out, elaborate, work, devise
конструировать
design, construct, develop
intend, design, dedicate, destine, assign, earmark
mean, intend, plan, design, set out, purpose
draw, depict, design, pencil, depicture, feature
depict, portray, represent, paint, describe, design
scheme, meditate, hatch, compass, concoct, design
plan, draft, plot, frame a plan, project, design
assume, guess, suppose, expect, suspect, design